For more than a decade BA has been struggling to compete against the likes of Virgin, Ryanair and EasyJet who pay their cabin crew much less, operate with far lower costs, and have far greater flexibility. The fact that it has managed to survived is due to its hugely profitable trans-Atlantic routes, and the high fares traditionally paid by business travellers. Since the credit crunch, that side of the business has been devastated and chief executive Willie Walsh simply has no choice but to cut costs. Yesterday, the fantasists at Unite claimed that the cabin crew strike was essential if BA remained a “premier airline”. Actually, premier airlines put their customers first and try not to cause havoc to the plans of hundreds of thousands of holidaymakers and business travellers.
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